Thursday, December 30, 2010

What could possibly be the best of any room accessory?

 A coveted piece of artwork? Books? Vases? Flowers? Well, those are all wonderful accessories but I think pets are really the best accessory to a room. In fact, an entire home (it’s certianly an accessory that moves from room to room!). The majority of my clients have pets and the one thing they tell me is that the flooring needs to be pet friendly. I think pets make a room feel warm and lived in. So I was happy to find these pictures to put a smile on my sister inlaws face. She is fighting breast cancer. Please pray for her. Love you so much Margot : )

Tuesday, November 30, 2010

Breast Self-Exam can make a lifetime of difference.

Taking a few minutes to do a breast self-exam a minimum of once a month can make a lifetime of difference. Nearly 70% of all breast cancers are found through self-exams and with early detection the 5-year survival rate is 98%. If you find a lump, schedule an appointment with your doctor, but don't panic—8 out of 10 lumps are not cancerous. For additional peace of mind, call your doctor whenever you have concerns.

 Please tell a friend http://www.nationalbreastcancer.org/about-breast-cancer/breast-self-exam.aspx

Carpet stain removal guide

Butter, wine and gum, oh my. What to do when accidents happen ?

http://www.stainmaster.com/page/ideas-and-advice/carpet-care/stain-removal-guide/wine

Monday, November 29, 2010

Sunday, November 28, 2010

Top Carpet Installation Companies in Pleasanton, California

A good carpet installation can definitely enhance the look of a house or an apartment. They also eliminate the hassle of cleaning hardwood floors which can be a bit difficult to maintain.  For families with toddlers a carpet provides a soft surface where kids can crawl and play without hurting their knees or bumps.

There are a lot of mom and pop stores which provide carpet installation services here in Pleasanton, California. Out of the many my personal recommendation based on my research is as follows: http://www.associatedcontent.com/article/2628581/top_carpet_installation_companies_in.html?cat=30

Wednesday, November 17, 2010

The 2010 Inc. 5000: Fastest Growing Companys At Work ( Diablo Flooring is coming ) A Must see ............

From shocking marketing campaigns to mastering social media, the fastest growing companies on the Inc. 500 | 5000 the list is here.

Numbers don't Lie   http://www.inc.com/inc5000/list

Diablo Flooring Let's You Know How To Remove Old Carpet to Reveal Your Hardwood Flooring ? ( If You Are Lucky )

One simple thing you can do to spruce up you home is to remove old dirty worn-out carpet.If you are lucky, you might have a nice hardwood flooring under that old carpet. If you do, here is how to remove the carpet and prepare your hardwood floor for refinishing.

 

* First, move all the furniature out of the room. This make is much easier to pull up the old carpet. If you can't move the furnature out, then move it to one side of the room, remove the carpet, move the furnature to the finished side of the room and continue.

 

* The carpet is held in place by strips of carpet tack and the molding helps hold the carpet to the carpet tack.

 

* Start in a corner and lift the carpet from the floor. The carpet might be fastened quite well, so you may have to pry it up. Once you get that first corner of carpet up, the rest should come up more easily.

 

  • Begin to pull the carpet from the floor. For this step you might want to wear a mask or some kind of construction respirator/filter. Carpets collect a lot of dust over the years and no amount of vacuming will get it all. Pulling up the carpet will probably stur up some dust.
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  • As you pull up the carpet, you might want to use the carpet knife to cut the carpet into smaller more managable pieces and then put the pieces into the garbage bags.
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  • After you pull up the carpet, it's time to take up the carpet padding. This will be the worst part of the job as the carpet padding is where the most dirt collects. If you have pets, then the padding (as well as the carpet ) may contain stains and give off an unpleasant odor.
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  • Pulling up the carpet padding is easy. It will probably rip as you pull it up, but just tear it into smaller pieces and put the pieces into garbage bags. Once you have the padding pulled up, you will have to go around the floor and remove the staples that held the carpet padding down. A pair of needlenose pliers or wire cutters is best for this. You may need a screwdriver or knife to help pry up the staples.
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  • After you pull up the carpet, padding and remove the staples you will need to clean the floor. If you have a wood subfloor (plywood or OSB) then sweeping and a damp mop will clean it well. If you have hardwood floor, then your cleaning will depend on what type of floor. Waxed floors and polyurathane floors are cleaned and restored differently.
  • www.diabloflooring.com

    Diablo Flooring wants to share HB PaintBrush that lets you play with paint with the click of a mouse

    With paint colors provided by Benjamin Moore, Sherwin-Williams and Valspar, you can pick and choose the perfect colors for your walls without ever dipping a brush. No muss, no fuss. Just pick, paint and go. It's that easy. http://www.housebeautiful.com/decorating/paint-colors/paintbrush/

    Tuesday, November 16, 2010

    Diablo Flooring,Inc wants to know what you think about white floors ....

    White wood floors add such a crispness to a room. Another advantage? Instant brightness can be added to a space that's lacking adequate sunlight or windows with a coat of glossy white paint. I wanted to showcase some pretty rooms that owe their look, at least in part, to their floors.

    Would any of our incredible customers be so kind as to leave us a Facebook review?

    Monday, November 15, 2010

    Thanks to all of you who have become fans! Thanks for letting your friends know too. Love the support !

    Facebook Killing 'Become A Fan,' Embracing 'Like'

    Facebook is scaling back on the word "Fan" and ramping up usage of "Like" on brand pages. According to a confidential e-mail sent to ad agencies today, the social media site will change the "Become A Fan" button to read "Like" within the next few weeks.

    When asked about the change, Annie Ta, spokesperson for the Palo Alto, CA-based company, confirmed via e-mail that the words on the button would be changed. But she wasn't able to offer other specifics about whether "Like" would replace "Fan" in other places on Facebook. "We're still working on some of the details, but brand Pages can still be referred to as 'Fan' Pages after the change," Ta replied.

    Facebook, in the note to ad agencies, said it wanted to give the agencies advance notice about the change that could affect upcoming advertising campaigns or Facebook strategy.

    Part of the confidential e-mail read: "Over time, as users adapt to the language change, we recommend that you invite people to connect to your Page by saying 'Find us on Facebook' or 'Like us on Facebook'. You may also choose to put more emphasis on your custom URL than you used to."

    The e-mail also explained how the new "Like" button will be differentiated from the "Like" feature already seen in user updates.

    How it may affect ads was also addressed in the e-mail to ad agencies. "Users will understand the distinction through explicit social context, messaging and aesthetic differences. An Engagement ad unit, capable of making connections, will feature the 'Like' button and show social context above it such as, 'John Doe and 3 of your friends like [Page Name].' Standard ad units, not capable of making connections, will simply feature the word 'Like' by itself, and may show social context above it that says 'John Doe and 3 of your friends like this ad.'"

     

    Become a " Fan "  or just  "Like " us we want to make friends!    http://www.facebook.com/pages/Pleasanton-CA/Diablo-FlooringInc/145154110170

    Become a fan on facebook with the Diablo Flooring,Inc Movement !

    Homes of Titans Who Rule the Tech World

    After learning of Steve Jobs' soon-to-be demolished historic home, and Mark Zuckerberg's life as a month-to-month renter, we decided to see what other types of real estate today's tech titans like to call home. Here's where some of the biggest (and richest) tech-industry moguls take a break from their Web-ruled world.

    http://realestate.yahoo.com/promo/homes-of-titans-who-rule-the-tech-world.html

    Sunday, November 14, 2010

    Diablo Flooring Inc in Pleasanton & Walnut Creek, CA on SFGate's BayList 2010

    We won! We are thrilled to be named the #1 Best Flooring Showroom in The Bay Area. Thanks to all who voted for us!
    http://baylist.sfgate.com/winners/best-of-the-baylist/4766/remodeling/flooring-showroom

    The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

    Better Business Bureau: The Best Ratings Money Can Buy - ABC News

    After watching 20/20 on Friday night I felt relieved and happy that the BBB was exposed! I decided to join BBB the first year I opened my company. I received an A+ rating. The 2nd year it went to B+. They called about 30 times and harrassed me to renew my membership. I said NO and my grade dropped. Don't waste your money and definetly DO NOT TRUST them.

    http://abcnews.go.com/Blotter/business-bureau-best-ratings-money-buy/story?id=12123843&page=4

     

    AN INVESTIGATIVE NEWS SERIES ON THE STANDARDS AND PRACTICES OF THE BETTER BUSINESS BUREAU

    Terror Group Gets 'A' Rating From Better Business Bureau?

     The Better Business Bureau, one of the country's best known consumer watchdog groups, is being accused by business owners of running a "pay for play" scheme in which A plus ratings are awarded to those who pay membership fees, and F ratings used to punish those who don't.

    To prove the point, a group of Los Angeles business owners paid $425 to the Better Business Bureau and were able to obtain an A minus grade for a non-existent company called Hamas, named after the Middle Eastern terror group.

    http://abcnews.go.com/Blotter/business-bureau-best-ratings-money-buy/story?id=12123843

    Saturday, November 13, 2010

    Tiger Woods' New $50 Million Bachelor Bad.

    The worst year of Tiger Woods' life is almost behind him. It was nearly 12 months ago that things first began to unravel. In the time since he's played sporadic, uninspired golf, seen his swing coach depart, lost his wife and custody of his two young children, and reportedly paid out a nine-figure divorce settlement.

    Things could be worse, though. Woods lost a lot in 2010, but he did get to keep the $35 million mansion (with an additional $15 million in renovations) he bought a few years ago in Jupiter Island, Florida. As you might expect, it's a huge spread, but the backyard is more impressive than the living quarters.

    Friday, November 12, 2010

    Tuesday, November 9, 2010

    Could a New Name Fix a Company?

    Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow?

    http://www.inc.com/magazine/20101101/could-a-new-name-fix-a-company.html

    Making the Coolest Use of Space

    How Much Is Your Company Worth?

    This chart shows how much businesses are selling for in 131 industries. Where does your business fit in?

    Become a fan of the Diablo Flooring Movement on Facebook !

    Leather flooring for your home ?

    If you’re prone to leather guilt, here’s one solution that will please your eco conscience. EcoDomo recycled leather floor tiles come from scrap batches from tanneries, furniture, even shoe manufacturers, giving gorgeous and usable leather a new life underneath your feet. The color lines... are extensive for a reclaimed/recycled product.

    Monday, November 8, 2010

    Hardwood on the ceiling ?

     The Radziner-Cottle home in Venice California was recently featured in The New York Times Magazine and we found it very inspirational. Though the house is large, the abundance of large windows and similar finishes unite the space and achieve a cohesive, warm presence. Walnut is used for the cabinets and ceiling of the ...

    Sunday, November 7, 2010

    Become a fan on facebook for the Diablo Flooring Movement !

    Diablo Flooring,Inc Pleasanton & Walnut Creek,CA Flooring company http://www.diabloflooring.com

    Diablo Flooring is a fully licensed flooring company providing various services to commercial and residential customers. Diablo Flooring offers flooring sales to install. We provide carpet, hardwood, bamboo, tile and vinyl. Diablo Flooring is company focused on Quality and Customer Satisfaction.

    Our core values are:
    Client Focused: Our goal is to provide clients the best experience they have ever had from any flooring company.

    On-Time People: We are committed to being on time. Our on-time guarantee is backed by a $250.00 guarantee towards your purchase of new floors if we don't meet our on-time goal.

    Furthermore, we provide FREE ESTIMATES and were voted best of Pleasanton 2009 for Best Flooring and Best Carpet Store from Pleasanton Weekly Readers Choice.

    Walnut Creek Showroom                       Pleasanton Showroom
                               
    1813  Mt.Diablo Blvd                                 5600-D Sunol Blvd
    Walnut Creek ,CA 94596                         Pleasanton ,CA 94566
    (925) 988-WOOD (9663)                        (925) 426-RUGS (7847)

     

     

    Mark Zeff hits the jackpot with an expanded Hard Rock Hotel & Casino in Las Vegas

    Diablo Flooring,Inc Walnut Creek,CA 94596 (925) 988-WOOD (9663)

    Sunday, October 24, 2010

    The WOW factor !

    We walk around all day on every type of flooring material imaginable - yet we hardly ever give a second glance to the flooring beneath our feet. Unless that is, that it stands out and grabs us by the eyeballs and shouts "Look at me!" See many products like that at one of our locations.

    Walnut Creek Showroom
    1813 Mt Diablo Blvd Walnut Creek,CA
    (925)988-WOOD (9663)

    Pleasanton Showroom
    5600-D Sunol Blvd Pleasanton,CA
    (925)426-RUGS (7847)

    Tuesday, October 5, 2010

    Hardwood Flooring - What's new for 2010

    Today's homeowners looking at hardwood flooring want longer wearing, more scratch-resistance and and longer lasting finishes. Some of the hardwood flooring manufacturers are addressing these needs with new flooring finishes and technologies to make their floors tougher and longer lasting than ever before.
    Although hardwood really has not changed, many of the factory finishes have changed and become more durable over the past few years, which adds to the floor's performance and longivity, as well as beauty. Recently, Shaw Hardwood Flooring unveiled ScufResist Plantinum, a high-performance finish offered in it's Epic brand floors. Also, Anderson Hardwood Flooring recently introduced Luster-Lock Ultra and doubled the finish warranty to 50 Years. This is their newest high-perfromance, abrasion-resistant hardwood flooring.
    Armstrong Hardwood Flooring has re-launched Premier Performance, which is an acrylic impregnated process. Through this special process all the wood fibers and plies are infused with acrylic. This dramatically improves the hardness and durability of the hardwood flooring planks. Arrmstrong's Premier Performance will be available in a wide variety of Armstrong hardwood flooring product lines.
    Many other hardwood flooring manufacturers are also improving their finishes to meet consumer's demands for 2010. Hardwood flooring remains one of the best home improvement investments consumers can make to add value to their homes. If you want a long-lasting hardwood floor be sure to see the new hardwood flooring products at one of Diablo Flooring showrooms in Pleasanton or Walnut Creek,CA

    Monday, October 4, 2010

    Win a FREE Wool Area Rug !

    Want a chance to win a FREE area rug? Do you like the way FREE sounds? We will select one facebook fan on November 1, 2010 for a free 8 x 10 wool area rug . All we ask is that you become a fan of Diablo Flooring on facebook.

    http://www.facebook.com/pages/Pleasanton-CA/Diablo-FlooringInc/145154110170

    Tuesday, September 21, 2010

    Armstrong Hardwood Flooring

    If you are looking for some exotic flooring but don’t know quite what to go for, or what the prices and availability might be, then check out diabloflooring.com. They have a wide variety of flooring that will suit just about anyone. Armstrong has a fantastic (and exotic) Global Exotic Brazilia Tigerwood floor, which is an engineered floor that’s 4-3/4″ wide. As you may know, Brazilia is the capital of Brazil and this title certainly suits the color and style of these planks. This flooring is dark and rich looking, and made from striped Tigerwood and it requires glue, staples and nail installation, depending on your subfloor of course. The finish is Dura-Luster Plus and the width is 4.75″. Thickness is 3/8″ and there 27.9 square feet per box.

    On the other hand, if you like a lighter kind of flooring, there’s always Armstrong’s Global Exotic Brazilia Taupe engineered planks, which are also 4.75″ wide so the look is nice and sturdy. You can compare colors and styles at diabloflooring.com on this, and the other Armstrong floor types. This taupe color is somewhat lighter than the other Tigerwood species, but it also has a Dura-Luster Plus finish for durability and the installation is the same — glue, nails and staples, depending on your subfloor. There’s also 27.9 square feet to a box so it’ll cover a nice portion of your floor.

    If you are looking for Mahogany, then diabloflooring.com has that too, in the usual high quality of Armstrong. Their Global Exotic Natural African Mahogany, in the 4.75″ wide engineered planks, is fantastic and would be superior looking in a library or den or period home. The species of tree is an African Mahogany and installation is glue, nail and staple, or a combo. The thickness is hefty at 3/8″ and there’s the Dura-Luster Plus finish to protect your floors and keep them looking great for many years. At 27.9 square feet in a box, you’ll be able to finish up your floors in no time.

    Armstrong’s Grecian Series American Cherry is deep and rich and warm looking. The finish is Aluminum Oxide and at 36.62 square feet per box you’ll be able to complete your floors with just a few boxes. This engineered flooring is installed by means of glue. Nail, staples or just clicked together, because it can be a floating floor as well. The width is 3-9/16″ and the thickness is 13/32″.

    If you have any questions about flooring you can call us at (925) 426-7847 Pleasanton,Ca Showroom or (925)988-9663 Walnut Creek,CA Showroom.

    Friday, September 17, 2010

    Want a chance to win a FREE area rug?

    Want a chance to win a FREE area rug? Do you like the way FREE sounds? We will select one facebook fan on November 1, 2010 for a free 8 x 10 wool area rug . All we ask is that you become a fan of Diablo Flooring on facebook.

    http://www.facebook.com/#!/pages/Pleasanton-CA/Diablo-FlooringInc/145154110170?ref=sgm

    Thursday, September 9, 2010

    New iPhone app

    Shaw floors new iPhone app.Stain removal tips & addressing almost 1000 stains.

    Sunday, August 29, 2010

    Hardwood Flooring - What's new for 2010

    Today's homeowners looking at hardwood flooring want longer wearing, more scratch-resistance and and longer lasting finishes. Some of the hardwood flooring manufacturers are addressing these needs with new flooring finishes and technologies to make their floors tougher and longer lasting than ever before.

    Although hardwood really has not changed, many of the factory finishes have changed and become more durable over the past few years, which adds to the floor's performance and longivity, as well as beauty. Recently, Shaw Hardwood Flooring unveiled ScufResist Plantinum, a high-performance finish offered in it's Epic brand floors. Also, Anderson Hardwood Flooring recently introduced Luster-Lock Ultra and doubled the finish warranty to 50 Years. This is their newest high-perfromance, abrasion-resistant hardwood flooring.

    Armstrong Hardwood Flooring has re-launched Premier Performance, which is an acrylic impregnated process. Through this special process all the wood fibers and plies are infused with acrylic. This dramatically improves the hardness and durability of the hardwood flooring planks. Arrmstrong's Premier Performance will be available in a wide variety of Armstrong hardwood flooring product lines.

    Many other hardwood flooring manufacturers are also improving their finishes to meet consumer's demands for 2010. Hardwood flooring remains one of the best home improvement investments consumers can make to add value to their homes. If you want a long-lasting hardwood floor be sure to see the new hardwood flooring products at one of Diablo Flooring showrooms in Pleasanton or Walnut Creek,CA

    Wednesday, August 25, 2010

    Today's Carpet Trends

    If clothes make the man (or woman), then we'd like to propose that carpet makes the home. Virtually every season new designer colors and patterns, along with improvements in fibers, are introduced, making it easy to update your décor with a look and feel that captures your personal style. Brush up on your carpet fashion now with our helpful recap of the latest trends.

    Tuesday, April 20, 2010

    Diablo Flooring,Inc

    Carpet Characteristics

    Carpet Characteristics
    This section covers many topics including manufacturing defects, appearance change, matting, crushing, color change, odor, corn rowing, ridging, ripples, buckling, roll pile crush, depressions, shedding, filtration soiling, texture change, footprints, sidematch, highlighting, shading, sprouting, tuft loss, installation-related problems, watermarking, pooling, soiling, staining, yellowing of carpet.


    Appearance Change. Carpet appearance, especially in traffic areas, will change gradually after it is placed into service. Appearance can Appearance Change - All carpet gradually begins to change in appearance once it has been placed into service. Unless a specific warranty has been issued for appearance change, changes in appearance changes have nothing to do with wear warranties. Appearance can be affected by foot traffic, soiling, staining, sunlight, moisture, and other environmental influences.

    Cornrowing/Ridging. Cornrowing or slight rowing across the carpet width is characterized by ridges which may be more visible in traffic areas. This condition is considered characteristic of certain carpet styles and/or constructions.

    Crushing. All carpet will crush to some degree. Crushing is influenced by traffic level and carpet care. Regular vacuuming and regular cleaning can reduce the degree of crushing All carpet will crush to some degree. Crushing is influenced by traffic level and carpet care. Regular vacuuming and regular cleaning can reduce the degree of crushing that will occur.

    Depressions. The weight of heavy furniture may leave indentations in your carpet. Some depressions may be permanent. Use furniture glides or cups under the legs of your furniture or regularly move your furniture forwards, backwards or sideways so that the weight is not concentrated in one area.

    Dye/texture variation. All textile fabrics have some degree of variability. It is normal for carpet to have dye or textural variations from display samples from dye lot to dye lot. Generally, display samples are used for many years. Over time, color, texture, and feel may change with use, due to environmental influences and handling.

    Fading/Color Change. It is normal for carpet to change color with use. Under certain conditions, color retention is affected by the presence of sunlight, humidity, heat, and oxides and other gasses in the environment. Color appearance can change in traffic areas and as a result of improper carpet care. Carpet color can also be affected by harsh cleaning agents, improper cleaning procedures, faulty maintenance equipment or techniques, or exposure to household chemicals.

    Filtration Soiling. Filtration soiling may appear as dark or grayish lines on carpet along walls, under doors, around vents, or on stairs. It is caused by airflow over and through the carpet that allows fine soil particles to collect on the carpet surface. Filtration soiling often can be attributed to an improperly balanced ventilation system.

    Footprints. All carpet will exhibit footprints or depressions caused by foot steps. Some textures may reveal less shading caused by footprints but all carpet will exhibit footprints to some degree.

    Highlighting And Shading. Highlighting and shading are differences in light refection between surface areas and are not defects. Some carpet constructions exhibit more footprints, vacuum/sweeper marks, highlighting, or shading than others.

    Installation Related Problems. Installation related problems such as delamination at the seams, kicker damage, color change due to improper heating during seaming, tufts coming up, improper stretching or failure to use a power stretcher, etc., are the responsibility of the installer or retailer/contractor.

    Locally Caused Soiling Or Staining. Stain resistance does not mean that carpet won’t soil. Locally caused staining or carpet soiling is not a defect in material or workmanship. Some staining may be covered by fiber manufacturers’ warranties and claims under their warranties should be submitted to the fiber producer. Make sure you read and understand the content of these warrantees.

    Matting Or Crushing. Texture change known as “matting” will occur in all carpet. Matting is usually the result of the untwisting of the yarn and intermingling of the yarn tips and is the result of foot traffic. Matting may be caused by various factors including heavy traffic, inadequate carpet care, improperly specified cushion, or cushion failure. Matting is not considered a manufacturing defect unless covered by a separate manufacturers warranty. Carefully read and understand these warrantees, manufacturers definition of matting may vary.

    Odor. During and immediately following the installation of your new carpet there may be a slight odor. The odor may result from the removal of your old carpet and cushion or from the new carpet, cushion, adhesive (if used), or seaming tape. Ventilation with fresh air is recommended. Ideally, windows and doors should be opened, and the ventilation system should be operated at maximum speed for 48 - 72 hours.

    Pet Damage. Pets and pet urine can cause a variety of problems with carpet. From seam separation to delamination of the backings to staining, odor, and color loss. Most carpet manufacturers consider damage caused by pets to be abuse and may void certain warranties.

    Rippling And Buckling. Excessive humidity or damp weather may cause a temporary rippling in your carpet. Ripples will disappear in a drier atmosphere. If ripples continue, contact your carpet retailer to have the carpet restretched. Inadequate cushion or failure to use a power stretcher during installation also may be contributing factors to rippling and buckling.

    Roll Pile Crush. Some types of carpet may show a crushing of the pile when first installed due to the weight of the carpet roll depressing the pile during warehousing or shipping. Vacuuming will assist in roll pile crush recovery.

    Visible Seams. There is no such thing as an invisible seam. An experienced professional can walk into any home and identify the location of the seams within seconds. While some carpet styles hide the seams more easily than others, the seams can always be located by an experienced professional. Even the carpet industry definition of a seam, "the line formed by joining the edge of two pieces of carpet, indicates a visible "line". Many consumers feel that all seams should be invisible but this is often unrealistic. many times a seam is more visible immediately following installation due to the stretch which is placed on the carpet. This stretch allows the carpet backing to line up with the seam tape causing the seams to peak. This peaking will subside as the carpet relaxes.

    The question that must be addressed is whether the seam was installed properly. Several points should be examined. Was a straight edge used or does the seam form a straight line? Is there any overlap between the two edges? Are the two edges butted adequately? Are there random tufts lodged between the butted edges?

    Shedding. Shedding is a normal characteristic of staple fibers and should decrease with vacuuming over a period of time.

    Slight Dye Or Textural Variations. It is normal for carpet to have dye or textural variations from original display samples or from dye lot to dye lot. Such variations are not a basis for a claim.

    Slight Sidematch. Claims will not be considered for sidematch of the same dye lot if the variation is rated 4-5 or better based on the AATCC Gray Scale Rating. (The AATCC Gray Scale Rating is a nationally recognized comparison system to determine the extent of color differences.) Where correction is required, manufacturer may employ on site color adjustment procedures.

    Sprouting Or Tuft Loss. Occasional sprouting or tuft loss is a normal condition carpet and is not the basis for a claim. The manufacturer reserves the right to replace missing tufts.

    Watermarking Or Pooling. Watermarking or pooling is a color change effect which arises from the reversal or bending of the carpet pile fibers so that light is either absorbed or reflected from the pile. This is a common condition and is not related to carpet construction or fiber type and is not the basis for a claim.

    Yellowing (Carpet). Carpet yellowing can be caused by a variety of outside influences, such as pollutants from heating fuels, changes in alkalinity, cleaning solutions, and atmospheric or environmental contaminants. For assistance in solving yellowing situations contact a carpet cleaning professional.

    Yellowing (Resilient). Yellowing of resilient flooring can be identified under a variety of situations with a variety of overlays. Currently there is no known cause for this condition. Since yellowing of resilient can be generated under a variety of situations, claims will not be considered by carpet manufacturers.
    Did you know?
    Some normal carpet characteristics may be appear to be carpet defects to some consumers. Knowing the difference between normal carpet characteristics and carpet defects could eliminate misunderstandings related to your carpet installation.

    Sunday, April 18, 2010

    New San Fran-based hardwood supplier promises fresh approach with Hewn

    A former advertising executive who helped create ads for Kodak, Nestle and other global brands, Jeanette Lam says she took a look at hardwood flooring and saw something missing. “People don’t care about wearlayers or how thick it is, they want to know how it will mix and match in their home,” says Lam.

    The San Francisco-based company she formed, Struxtur, is set to launch Hewn, a hardwood brand that is promising a new approach to sales and marketing. Lam says she has been influenced by the way cosmetics and other fashion-oriented products are marketed. Along with product specs, for example, a new eye-catching in-store display created by the company offers design and decorating tips, as does a label affixed to the back of the product itself.

    Plans call for the new brand, which features 28 decorator colors, to be rolled out this month in California followed by other major markets including New York and Texas. To help coordinate the launch, the company hired floor covering veteran Larry Allen as national sales manager. Prior to joining Struxtur, he worked for 25-years at the distributor L.D. Brinkman.

    Lam says she is not apprehensive about launching a new hardwood brand in a challenging economy. “When the market is down, that means things are more competitive. A hardwood brand that offers a meaningful difference is going to attract attention. We prepared this launch for more than a year and when we spoke to retailers and distributors they said everyone is copying one another. We are doing something unique. We feel the decisions are made at the point of sale so we are focusing on the total experience of selecting hardwood flooring.” —Al Stewart